Photo by Rob Loud

The designer plans to sell an affordable range of ready to wear dresses in the hope of rectifying her cash flow problems. Betsey had a well-publicized bankruptcy case in April this year that resulted in the closure of the majority of her stores.

Backstage at Betsey Johnson Fall 2011 Fashion Week Runway (3)

While the models walk the runway at the Betsey Johnson Fall 2011 fashion show during the Mercedes Benz Fashion Week on Valentine’s Day our devoted crew was backstage, catching up with Betsey Johnson herself as well as documenting the general atmosphere.