Conceived by Creative Director Peter Dundas, a powerfully reinvented palazzo inspires the brand’s new flagship in Madison Avenue in New York, creating the world’s largest Pucci store and igniting an ambitious global retail rollout.
Using the “opulence of Indochina” as his inspiration, Peter Dundas takes us on a journey of Asian eloquence with delicate dragon and tiger embroideries, kimono jackets, and plunging cheongsams revealing bare backs of the adventurous wearer.
For spring Dundas hit the books, the Pucci archives to be specific, and felt himself particularly drawn to the Brigitte Bardot/boheme fevered era of the early 1970s and splattered his gypsy skirts and peasant cropped tops in an archival print, even hand embroidering it on a house signature white maxi dress and a hand crocheted caftan with fringed ends.
Lisa Butler, artist for this show explains, “It’s all about the eye, but we don’t want it to be too neat or too smoky. It’s very loose, very relaxed, and quite wild.”
X-Men actress Zoe Kravitz is shot by Simon Burstall for the latest issue of Wonderland magazine, these black and white portraits are sensual and super-sexy.
Emilio Pucci is known for eccentric patterns and vibrant bright colors, the Emilio Pucci Resort Collection 2012 is no exception.