Lazaro Hernandez and Jack McCollough reinvent the idea of the “cool” girl every season at Proenza Schouler, and this one birthed the computer manufactured, high def heroine that is both ambitious and energetic decked out in a collage of abstract images said to be found from Tumblr.
With all they have to celebrate, how apropos is a ‘Greatest Hits’ collection at this point? It may not have been intentional, but Proenza Schouler’s latest collection, all its mighty bravura aside, came across as self-referential at times, despite McCollough and Hernandez’s insistence on internet ‘randomness’ as their guiding trope for the season.
Get ready to go wild for 2012’s take on animal prints and African-inspired crafty knits and earthy hues.
Jack McCollough and Lazaro Hernandez have had lots on their collective plate as of late (namely, the opening of their New York City flagship store uptown with another downtown location following suit right after), and yet, a heavy workload has never been known to stifle the creative juices that flow from the powerful Proenza Schouler duo – that is, until this latest resort collection.
The first look out at Proenza Schouler couldn’t have been more different from anything Jack McCollough and Lazaro Hernandezpresented last season.
First look at the Proenza Schouler Spring Summer 2012 Campaign
It was an eventful year for the fashion world. What didn’t happen? There was the John Galliano scandal and all the succession speculation that ensued, Creative Directors were thrown around from house to house like rag dolls, Marc Jacobs’ Spring collection was stolen in London en route from Paris, the Alexander McQueen exhibit broke records at the Met, Sarah Burton designed Catherine Middleton’s wedding dress, Lady Gaga – the list goes on and on.
Jack McCollough and Lazaro Hernandez are hot off back-to-back triumphs on the runway for Proenza Schouler and they’re proving, season to season, to be masters of the fashion about-face.
One of the most seen trends this seasons was natural, bare bones skin. These models walked the runway allowing the clothing to be center stage.
Googie architecture. Ever heard of it? Probably not. But you’ve definitely seen it. The roadside architecture that defined the diners, hotels and motels of 1950s Americana was the jumping off point for the hotter than ever Proenza Schouler boys.
Ukrainian beauty Naty Chabanenko shines in this chic and dramatic editorial for ROGUE, shot by Derek Kettela. Titled Shape Up, this shoot features the likes of Chanel, Proeza Schouler and Roberto Cavalli.