Roksanda has a certain type of female in mind when she is designing. She likes to think of the woman who would wear her pieces as being both edgy and chic.
Roksanda Ilincic says people would never start their own fashion label if they knew about the “bad” side of the industry.
The designer’s first collection for under-tens is hitting stores this week and the fashion creative has received feedback from a brutally honest test group – kids.
Rokanda Ilincic has explained her Fall/Winter 12 collection is based on “imperfection and rebellion”.