Not to insinuate that Massimiliano Giornetti has struggled to find his footing at Salvatore Ferragamo, but his Spring collection was so overwhelmingly pleasing, so supremely luxurious and so accessible, that it may just be the apotheosis of everything that Salvatore Ferragamo stands for historically in palpable actuality today.
Italian stalwart Salvatore Ferragamo is the latest high-end brand to jump on the digital trunk show bandwagon. But, unlike many of its haute contemporaries, the brand has bypassesd the Moda Operandi juggernaut completely and decided to set up shop at home base, offering the militant Tsarina stylings of their rich Fall 2012 collection before it hits the Salvatore Ferragamo boutique racks worldwide.
The Salvatore Ferragamo team plunged into their rich archives this Summer and came out with the perfect mid-year accessory – the ‘Arcobaleno’ frames.
In an effort to revive the iconic style of Italy’s haute bourgeoisie Massimiliano Giornetti, creative director at Salvatore Ferragamo, elevated classic 60s silhouettes with rough touches of exotic skins and intriguing appliqués.
Ukrainian star Daria Webowy stars in the sexy and sophisticated fall 2011 campaign for Salvatore Ferragmo. Menswear collection represented by Mathias Lauridsen.