Black Eyed Peas Hijack Myspace
by Daniel Haim
Site Goes Retro with “8-bit” Style Transformation; Fan Wins “The Time of Their Life”
Six-time Grammy award-winning, multi-platinum recording artists The Black Eyes Peas bring their creative talents together to take control of Myspace, the social entertainment site that helped launch their careers back in 2005 with their first album premiere. Starting today, the band will be the first artists to curate the site as part of “Hijacks,” the latest original program where talent takes control of the new Myspace for three days and reveal how they would program the site if they were in charge, premiering exclusive content and providing interesting opportunities for the network of 120 million people.
The band’s November 30th album title, The Beginning “…is symbolic of adopting new technologies, such as augmented reality, 3D, and 360 video,” says will.i.am. The Peas will create that same beginning for the new Myspace, transforming the site into their own “8-bit” version, which is the style of retro video that helped inspire their recent material.
“We’re psyched to be the first group to take over the new Myspace,” comments will.i.am. “As artists we’re always looking for new ways to reach our fans all over the world and this hijack is allowing us to use our imagination, bringing our creative vision from our new album to the world of Myspace.”