Sofia Vergara to host “Style Icon Superbowl Weekend”

Style Icon, LLC announces today the Style Icon Super Bowl Weekend, hosted by SAG and Golden Globe nominee Sofia Vergara at Super Bowl XLV in Dallas, TX. The weekend will include a two-day celebrity luxury lounge and a Super Bowl Kick Off Party hosted by Vergara at the Rosewood Crescent Hotel on the evening of Saturday, February 5, 2011.

“We are thrilled to have Sofia Vergara as our host for this exciting weekend,” said Style Icon founder and CEO Andre Wilson. “Style Icon events bring together the very best of celebrities, athletes and tastemakers in one room. We wanted to create a premiere experience around the most anticipated event of the year.”

Style Icon will kick off its Super Bowl weekend events with an exclusive daytime celebrity lounge on Saturday at the Rosewood Crescent Hotel that continues Sunday morning. This unique experience blends the very best in fashion, style and luxury gifting at an invite-only lounge for celebrity and VIP guests.

As part of Style Icon’s continued effort to highlight worthy causes, the weekend will raise awareness for its non-profit partner, Cure Duchenne.

Style Icon is a 369 West production. This is the second Style Icon event in what will be an ongoing franchise of unique lifestyle lounges at major sporting and entertainment events throughout the year.