Grammy Event – Music Loves Fashion hosted by Scooter Braun and Steve Rifkind
by Daniel Haim
MUSIC LOVES FASHION, the renowned events production company from founder Thierry Havitov celebrates its fifth anniversary on Sunday, February 13th after the 53rd Grammy Awards in Los Angeles. Music Loves Fashion, or endearingly known as ‘MLF’ has teamed up with Music industry heavyweights Steve Rifkind and Scooter Braun to collaborate on a most exclusive and extravagant post-Grammy celebration. The black tie event will be hosted at a private estate in Beverly Hills.
MLF has incorporated top sponsors Nivea for Men, launching their new ‘Look Like I Give a Damn’ campaign at the event and Mackage, who will be gifting the latest in high-end outer-wear to music’s finest. Additional sponsors include Blackbook Magazine, Aqua Di Lara, Hotel De Ville Vintage Eyewear and Ciglarette.
Celebrities and industry executives will arrive all night long once the discreet location is released after the Grammy Award show. Gourmet food will be served throughout the night and guests will relax in any of the multiple areas including the Belvedere music lounge.
Music Loves Fashion is known around the world for its exclusive, celebrity heavy events including MLF signatures like Cannes, Coachella, Paris Fashion Week, Montreal Grand Prix, Toronto Fashion Week and Toronto Film Festival to name a few. 2011 marks the first year MLF will add a Grammy party to its annual repertoire of events as well as an unannounced Oscar retreat in March.