All magazines are not created equal

Schön! magazine, a bold and innovative bi-monthly publication, just launched its tenth issue last week … and it didn’t disappoint.

From Alessandra Ambrosio to Tony Ward, Schön! magazine has a gift for attracting the industry’s brightest stars while simultaneously utilizing its global network of contributors to expose its readers to the fashion industry’s emerging talents and unsung heroes.

Issue 10 of Schön! magazine has been dedicated to the future, focusing on strong personalities in fashion who are altering perceptions of the fashion industry through their work.

An illuminating interview with Bunmi Olyae and Francis Udom, the forces behind emerging London-based design house “Bunmi Koko,” and a profile of H&M’s fearless creative advisor Margareta Van Den Bosch, the woman responsible for H&M’s pioneering collaborations with fashion designers, are two things you don’t want to miss in Issue 10 of Schön! magazine. Not to mention a luxurious editorial featuring Irish singer-songwriter Róisín Murphy and an introduction to design schools’ newest and most promising graduates—faces you want to be on the lookout for during London Fashion Week.

It’s unusual for a magazine to devote so much of itself to the preservation and appreciation of art in all its forms, but Schön! magazine does it consistently. So much of the publication is simply stunning photographs and illustrations, it allows the reader to be completely absorbed into the multifaceted world of schön. The team behind Schön! Magazine gives us what can’t be seen anywhere else—a truly global collection of talent, thanks to its unique connection to the creative network

I think Schön! magazine is one of the industry’s best-kept secrets. But don’t expect it to be a secret for long. It’s read in over 196 countries and is available in print, to view online, download as a PDF or read on your iPhone. If you think you’ve seen it all, head to … because you haven’t.