Montblanc returns to the Oscars
by Daniel Haim
Montblanc returns to the Oscars to co-host a star-studded event with The Weinstein Company. The cocktail event at Soho House in West Hollywood not only celebrates the Weinstein Company’s Academy Award® nominees but also features the announcement of an exciting Montblanc charity partnership benefitting the Princess Grace Foundation-USA. Each year Montblanc presents the announcement of a year-long charity initiative on the night before the Academy Awards.
This year, Montblanc introduces its collaboration with the Princess Grace Foundation-USA, a non-profit organization dedicated to identifying and assisting emerging talent in theatre, dance, and film by awarding grants in the form of scholarships, apprenticeships, and fellowships through the Princess Grace Awards program. The Foundation reflects Princess Grace of Monaco’s life-long commitment to helping emerging artists realize their potential. The American-born icon was an artist herself, not only celebrated by audiences for her unique elegance and style but also an Academy Award winning Best Actress in 1955 for her portrayal of Georgie Elgin opposite Bing Crosby in “The Country Girl”. In the spirit of actively supporting this goal, Montblanc will make a donation of $1 million dollars to support the Princess Grace Awards program.
As 2011 marks the 60th anniversary of Grace Kelly’s silver screen debut, Montblanc is delighted to celebrate her life this year. As part of the celebration, Montblanc has designed a unique collection giving tribute to Princess Grace of Monaco which will include various products. The collection will be launched internationally at a gala evening on September 8, 2011 in Monte Carlo.
Montblanc is reinforcing its commitment to supporting young people around the world through providing access to education to help them to fulfill their potential. In 2009, Montblanc raised over 4 million USD for UNICEF through its global “Signature for Good” initiative to fight illiteracy. The following year, Montblanc announced its support of the John Lennon Educational Tour Bus to coincide with the 70th Anniversary of John Lennon’s birth. This program has encouraged young people all across the US to benefit from access to music education and recording sessions.