New Oscars App ‘The Sequel’ for iPhone, iPad
by Daniel Haim
iPad, iPhone and iPod touch users are now invited to download and/or update the official Oscars App. The Academy of Motion Picture Arts and Sciences has unveiled the latest version of its Academy Awards® application, which reflects this year’s nominations, allows users to broadcast their own Oscar® picks, and will provide real-time Oscar Night® results. More than half a million users downloaded the app following its debut prior to last year’s show.
Designed for the Academy by the Los Angeles-based creative shop Omelet, the app connects users to a comprehensive nominees list, trailers for the 10 Best Picture-nominated films, and an interactive ballot to predict winners in each of the 24 Academy Awards categories. Users’ predictions are saved to a database that enables sharing with friends via social media such as Facebook and Twitter, as well as by e-mail and SMS.
The app will also be active beyond Oscars Night, allowing users to be a part of the Academy’s year-round public events – screenings, tributes, exhibitions – in Los Angeles, New York and the San Francisco Bay Area. Users may also access to the organization’s extensive Academy Awards database, which is the official record of all Oscar winners and nominees.
“The Oscars App is designed to help movie fans connect with one another and share in the excitement of Hollywood’s biggest night,” said Janet Weiss, the Academy’s director of marketing.
The Oscars App is available for free from the App Store on iPhone and iPod touch devices or at www.itunes.com/appstore/.
Academy Awards for outstanding film achievements of 2010 will be presented on Sunday, February 27, 2011, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network beginning at 5 p.m. PT/8 p.m. ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.