Warner Bros & the American Red Cross Partner to “Color March Red”

by Daniel Haim

To kick off national “Red Cross Month” and celebrate the March 11th theatrical release of the new fantasy thriller “Red Riding Hood,” Warner Bros. Pictures, the American Red Cross and WBshop.com have partnered to host blood drives in eleven U.S. cities on Tuesday, March 1st. Participating markets include: Los Angeles, Dallas, Oakland, San Diego, Salt Lake City, Tucson, Nashville, Memphis, Atlanta, Cleveland and Philadelphia.

The eleven blood drives will be held at universities and blood donor centers in these markets allowing people to give the gift of life. Everyone who stops by – regardless of whether they give blood – will receive a “Red Riding Hood” movie poster. And, everyone who presents to donate blood will be entered into a raffle to win one of the following prizes: $50 WBshop Prize Package, tickets to a local preview screening of the film “Red Riding Hood,” movie T-shirts and other “Red Riding Hood” items.

“Red Riding Hood” opens in theaters nationwide Friday, March 11, 2011.

About Red Riding Hood

From director Catherine Hardwicke (“Twilight,” “Thirteen”) comes the fantasy thriller “Red Riding Hood,” starring Amanda Seyfried, Gary Oldman, Billy Burke, Shiloh Fernandez, Max Irons, Virginia Madsen, Lukas Haas and Julie Christie.

For decades, the people of the village of Daggerhorn have maintained an uneasy truce with the werewolf, who prowls at every full moon. But under a blood red moon, the wolf changes the stakes by taking the life of one of their own. The victim is the older sister of Valerie (Seyfried), a beautiful, young woman, who has just found out that her parents (Burke and Madsen) have arranged for her to marry Henry (Irons), the scion of the town’s wealthiest family. But Valerie wants only Peter (Fernandez), the poor woodcutter she has loved all her life.

As the townspeople hunger for revenge, famed werewolf hunter Father Solomon (Oldman) is summoned to kill the beast once and for all. But Solomon’s arrival brings only more turmoil as he warns everyone that the werewolf takes human form by day and could be any one of them. Panic grips the town as the death toll rises with each red moon, tearing apart the once close-knit village. But it is Valerie who discovers she has a unique connection to the wolf that inexorably draws them together, making her both suspect…and bait.

The film is written by David Leslie Johnson and produced by Jennifer Davisson Killoran, Leonardo DiCaprio and Julie Yorn, with Jim Rowe, Michael Ireland and Catherine Hardwicke serving as executive producers. Warner Bros. Pictures presents, an Appian Way production, a Catherine Hardwicke film, “Red Riding Hood.” The film will be released March 11, 2011 by Warner Bros. Pictures, a W