Cindy Crawford Teams With Propel Zero
by Daniel Haim
Propel Zero is making a big splash in 2011 as the brand rolls out its new zero-calorie water with the same great taste consumers know and love. The clear, clean taste of Propel® Zero has absolutely zero calories, no artificial flavors and no heavy sweeteners to weigh your body down. New Propel® Zero is the light and flavorful way for active men and women to replenish (vitamins C & E), energize (B vitamins) and protect (antioxidants) their bodies.
The brand’s roll-out involves a multifaceted, integrated campaign that reflects the complete set of benefits that new Propel® Zero delivers for men and women who want to get more out of their active lives. The campaign is titled “Get More From Your Zero” and features a commercial spot that will air across broadcast outlets and digital media, online chats and a social media photo wall with Cindy Crawford, as well as a social media component inviting consumers to share their favorite ways to be active.
Propel® Zero’s campaign with Cindy Crawford is one aspect of an extensive nationwide program that includes partnering with Walmart to share 3 million free samples of new Propel® Zero with shoppers from today through April 24, 2011.
Get More From Your Zero
Cindy Crawford has graced the covers of thousands of fashion magazines worldwide. This week, Propel® Zero debuted the “Get More From Your Zero” commercial, starring Crawford, on broadcast outlets nationwide (including ABC, CBS, NBC, Bravo, E!, TBS, TNT, VH1) and online, including YouTube and the Propel® Zero Facebook page located at http://www.facebook.com/Propel®.
“Propel® Zero is all about giving men and women with active lives a simple and healthful way to replenish – with all the benefits and zero calories,” said Esperanza Teasdale, Propel® Zero Senior Director of Marketing. “We’re thrilled to be working with Cindy Crawford, who embodies the active lifestyle while caring for her family, running several successful businesses, giving back to the community through her charity work, and staying fit. She’s a role model who appeals to active women and men alike.”
The spot is a look at a day in the life of a supermodel whose active lifestyle mirrors the lives of women and men who want to get the most out of life. In the spot, Cindy keeps going with new Propel® Zero with zero calories.
Crawford notes, “We all live such full, active lives, and I love that Propel® Zero keeps me hydrated, replenished and energized with vitamins, without a single calorie. It’s so important to take care of yourself, so that you can get the most out of life.”