Diet Coca Cola – The Karl Largefeld Collection
What’s Karl Lagerfeld up to these days? Oh nothing much.. Just shooting with Blake Lively, collaborating with Rachel Bilson for an original Film Series oh and yes. Collaborating with Coca Cola to make these cool Diet Coke bottles.
Official Press Release from Coca Cola
2011 welcomes a new assortment of Diet Coke bottles produced in collaboration with fashion icon Karl Lagerfeld. Three designs are featured in the limited edition collection, each inspired by Diet Coke heroines- Bernadette, Eleanor and Irene. Polka dots match Bernadette’s romanticism, swishy swirls for Eleanor’s fashion forward stance and rock drama to tally with Irene’s persona. In addition to the bottles, Karl photographed the collection’s advertising campaign featuring Coco Rocha, Heidi Mount and Jeneil Williams. A release is scheduled for June 2011, available individually or in a special collector box set.