Meet MODUS Watch: Attainable, Progressive, Surprisingly Different.
by Daniel Haim
MODUS www.moduswatch.com, the watch brand uniting traditional style with modern edge, announced today its availability for the first time to retailers and consumers across North America—with plans to launch internationally later this year. Debuting its comprehensive collection of fashion forward yet classic and attainable timepieces for every occasion through its website and select retailers immediately, MODUS is the first brand to launch under the Santorinos Watch Group.
MODUS’ introductory collection is comprised of five unique watch lines – Sport, Chrono, Classic, Fashion, and Fashion Digital. Priced from $89 – $499, the MODUS collection enables savvy male and female consumers to find an accessible design that fits every mood, interest, hobby, occasion, profession and lifestyle. The Sport line features timepieces with high-grade steel cases, square and round faces, and rubber or metal bracelets. Featuring handy chronographs and other complications, all MODUS sport watches utilize Quartz movements making the collection durable, accessible and practical for the stadium, office or gym.
A more traditional inspired timepiece with a round face and chronograph, MODUS’ Chrono line offers the finest functionality at a moderate price. With a visible automatic movement, the Chrono watches wind with the natural motion of the wearers arm, eliminating the task of hand-winding the watch. Available in a variety of styles, the Chrono line is a surefire conversation starter. The more sophisticated dress line, MODUS Classics, is comprised of over fifteen different watches. Some subdued styles hide nicely under a sleeve at the office, while some, like the rose gold rectangular faced watch, are designed for showing off – but any Classic watch offers timeless style at a practical price.
MODUS’ Fashion watch collection is designed to accentuate the beauty of any wearer, featuring watches with crystal embellishments, pink, blue and white mother of pearl faces, colorful leather straps, large or small, oval and square faces. With so many different styles to choose from, the Fashion collection offers a perfectly fitting accessory for every type of lifestyle. The Fashion Digital collection, provides the young, hip fashion lover – male or female – with a sleek, modern digital watch, perfect for parties and concerts or getting to school and work on time.
“We’re providing the fashion-focused consumer with a watch that not only catches eyes, but that offers premium function during the most time-sensitive occasions,” said Mark Schatten VP Sales and Marketing, Santorinos Watch Group. “MODUS takes the young, fresh, modern and edgy accessories available today, and marries themwith tradition, classic style, timeless design and premium function. It’s a watch you can wear anywhere. It’s a watch you want to show off. And most importantly to today’s consumer, it’s a watch that’s accessible to anyone.”
MODUS will be available for viewing at Baselworld and JCK 2011. Stay in touch with MODUS by joining them on Facebook http://www.facebook.com/MODUSwatch. Follow MODUS on Twitter @MODUSWatch