MTV’s Iconic 120 Minute Franchise Set for Re-Invention
by Daniel Haim
120 Minutes, the prolific MTV music franchise, is set to make its return to MTV2 as an on-air monthly show beginning later this year and as a weekly online show, 120 Seconds, beginning tomorrow morning, Friday, March 18th on MTV Hive, (www.mtvhive.com/120) the brand new curated pure music play, experience and online destination for passionate music fans. Matt Pinfield, 120 Minutes’ most beloved and respected VJ, returns to host the new on-air and online expressions of the show.
“I’ve always loved working with MTV and its passionate staff. I am elated and proud to be part of bringing back one of the most influential and longest running music shows in the network’s history,” stated Matt Pinfield. “Everywhere I go, people from all over the world-talk about how much 120 Minutes shaped their musical tastes and how much they missed it. The show helped expose, and ultimately, break new artists. MTV’s historical role in breaking artists of all genres can never be underestimated. I’m looking forward to the exciting present and future of 120 Minutes and 120 Seconds!”
“The signature of MTV’s 120 Minutes was the unparalleled passion for and perspective on the latest music and artists that were off the mainstream media’s radar,” said Amy Doyle, EVP, Music and Talent, MTV. “Being able to bring back that music ethos and Matt Pinfield back as host was essential but we also needed to re-invent the 120 Minutes franchise through a multi-screen experience that a whole new generation of music fans would appreciate – and we believe we’ve accomplished that with MTV Hive’s 120 Seconds and MTV2’s 120 Minutes.”
Billy Corgan hosts MTV’s 120 Minutes 1994