Why Would You Name Your Food Business ‘Fatburger’ ?

by Daniel Haim

As I’m driving down the Harbor Fwy in Los Angeles with my favorite entourage: Nicholas Hardy, Sara Castillo, Matt Plunkett headed off to a fantastic dinner at Simon L.A at the Sofitel Hotel. I’m stuttered by an awful sign that reads “FATBURGER” and I just think to myself “NO”. I yelled out loud what anyone would “who in gods name wants to eat his burger with bits of fat on it”. At this point these guys could call their burger joint “Shit Burger” because either-way I would not eat my burger with bits of shit nor fat.

With the little I know – let me teach you something about the food biz – at least to my concern restaurants want to bring customers off the streets to their restaurant. And they do that by several methods, which are obvious: word to mouth, reputation, and brand advertising not to mention providing quality food or having a great chef. But here’s a “fun fact”: you will never see McDonalds advertising “Our burger is delicious, because of the bouncy fat in the middle, come eat it our fat burger”. – you know why? Because that’s disgusting.

I wonder what did the ‘chain’ try to achieve when they called their restaurants “Fat Burger” – did they mean that’s one “Phat” burger?.. Phat, for those who don’t know is even cooler then cool, it’s pretty hot and tempting but it could also mean to have a wide, plumb, large behind. If we look into the anatomy of that area of meat – I don’t want to eat that. So please guys the next time you open a burger joint think twice about it’s name, be original but don’t be disgusting.

Now for those who are traveling through Los Angeles and seeking the best place to get burgers, according to the Guardian the Top 10 LA Burger joints are as the following and as I suspected – FATBURGER is not mentioned there.

Top 10 LA Burger Joints

1. Lucky Devils – 6613 Hollywood Blvd
2. Father’s Office – 1018 Montana Ave
3. In-N-Out Burger – (too many locations)
4. The Hungry Cat – 1535 North Vine
5. Original Tommy’s – 2575 W Beverly Blvd
6. The Bowery – 6268 Sunset Blvd
7. The Counter – 2901 Ocean Park Blvd
8. Cassell’s – 3266 W 6th St
9. Cafe Midi – 148 S La Brea Ave
10 – Apple Pan -10801 W Pico Blvd

One recommendation for those Hamburger lovers. Remember: I’m not telling you, ‘Never eat a Fatburger.’ Just eat the good ones with real beef, you know, like the ones from that mom-and-pop diner down the street, … And it’s so good that when you take a bite out of that burger, you just know somewhere in the world a vegan is crying.