Having a ‘Cannes Do’ Attitude Can Change Your Life

by Iain Alexander

The Festival De Cannes takes you on a journey that can lead you to success, or more of the same.

Take a short film, which you have worked on tirelessly for the last 6 months. How do you make that into a winning project that will transform your life? It depends on who you meet. What do you convey to whom you meet? What does your short film mean to the rest of the world?

These are some of the questions that many don’t ask, and I see that filmmakers often want to get as many people to see their films, without an objective behind it.

This year, there are thousands of shorts, features, and documentaries all with different stories, values and teams. Yet very few ever get the real respect they deserve.

My advice to anyone down in Cannes looking to push his or her films out there is to know what you want to achieve at the end of the day. If you want to sell it, focus on talking to distributors. If you want to get critical acclaim, pitch it to journalists who like the story genre your film covers. Do the research, because one press release, one distribution deal, can make the difference between nothing and everything. With that, I wish you great success!