Google I/O 2011 Kicks off with Google Music, But We’re Waiting For Apple

by Brian Willett

Google always seems to be on the forefront of new developments in technology – be it Google Images, Google Books, or taking content from your emails and using it to display creepily accurate advertisements in GMail – so Google I/O is always a highly anticipated event.  Google I/O 2011 has just kicked off, and already it’s been impressive, particularly with the introduction of what is being called Google Music, a streaming service described as a “digital locker.”

This foray into cloud storage continues in the vein of services like Google Docs, except for the fact that “Music Beta by Google,” as it is called, allows you to store music files, rather than documents. The benefit of this? Using Google Music can help you free up some hard drive space by storing your music in cyberspace, and then streaming it to any PC with an internet connection, or your Android phone. The service is free for now, and you can add up to 20,000 songs.

Sound familiar? It should, because Amazon began a similar service in March. Unfortunately, Amazon’s appears superior for now, because you can purchase songs from Amazon, while you can’t buy music from Google Music. Wouldn’t it be nice if you could combine the best features of each?

Of course – and that’s where Apple comes in. We’re not always Apple fanboys (and girls), but in this case, we’d like to see what the iTunes maker can come up with. Because of iTunes, Apple has a lot of deals secured in the music industry, while Google does not. Apple is supposedly working on a digital storage application, and it would most likely integrate seamlessly with iTunes, so what’s not to love?

Google Music is invite-only at this point, so you’ll probably have to wait to use it.  In the meantime, you can check out Amazon’s cloud service right here and browse the selection at iTunes right here.