Hublot celebrates NYC Boutique Opening with amfAR Limited Edition Unveiling
by Daniel Haim
Hublot, the luxury Swiss brand, which brings the “Art of Fusion” to watchmaking, and CEO Jean-Claude Biver, celebrated the opening of its anticipated New York City Boutique on May 11, 2011 with the unveiling of the special limited edition watch created to support the amfAR global struggle against HIV/AIDS.
Mr. Biver and amfAR Founding Chairman Dr. Mathilde Krim unveiled the Big Bang Black Magic amfAR, a special 100-piece design celebrating their 25th anniversary, in front of guests including amfAR Chairman Kenneth Cole, Hublot ambassador and supermodel Veronica Varekova, Lady Lynn de Rothschild amongst others. The watch features a 44 mm black ceramic case and bezel and houses a self-winding chronograph movement and rubber-alligator strap with the amfAR colors and logo.
“We feel honored to be joining amfAR’s efforts in the fight against HIV/AIDS”, said Hublot CEO Jean-Claude Biver. “The vision truly resonates with our top principle of ‘sharing’ and we hope that through our partnership we are able to bring greater light to this important issue”.
“In choosing to partner with amfAR and to support our efforts to bring the AIDS epidemic to an end, Hublot is making an important contribution to AIDS research and global health. We’re very grateful for their support,” said Dr. Krim.
In addition to the special unveiling, the evening featured a private showing of the newest Hublot timepieces and a rare sampling of Mr. Biver’s homemade Swiss cheese. The a la Biver menu which included dishes such as the Black Magic Crab Salad, Biver Cheese Sliders, Tutti Frutti Macaroons and more, were inspired by the brand’s vision of fusion.