First Look at the Allegri Fall Winter 2011 – 2012 Campaign

by Daniel Haim

It’s March 2011 and we’re hanging out in Brooklyn Heights in a huge caravan with Giovanna Noe and Beppe Savoni headed off to shoot Allegri’s F/W 2011 – 2012 campaign. We had the pleasure of having Benedetta’s unusual dog-couple tag along – one is a horse-like Great Dane and the other is a well-built shorty (Sorry Ben! It’s true!). They made such a great couple that the two ended up on the F/W 2011 editorial campaign.

It’s my first time on set with Allegri, and you already know my love for an Italian company. Especially that the company is 40 year-old and not as “stuffy” as other brands you might think of. The atmosphere on the set was a chilly one. And Beppe of The Promotion Factory, who was the Creative Director of the Allegri F/W campaign was perhaps a bit frustrated with the situation as we had light issues – having a hard time warming up the flashes during the freezing winter. Not to worry though because the images which Amilcare and Alex produced are fantastic and the dogs were extremely camera friendly. For more information visit

Check out the new Allegri Fall Winter 2011 – 2012 Campaign!

Additional Credits:

Creative Director of Campaign – Beppe Savoni
Photographers – Amilcare Incalza and Alex Martinengo
Models: Cheyenne Tozzi and Roman Seefeldt
Dogs – Marlo & Nelson!
Stylist – Bernardo Siaotong