Eniko Mihalik for Bergdorf Goodman – Who Did It Better, Saks or Bergdorf?

by Daniel Haim

Tania Braukamper remembers previous campaigns. It’s not the first time that I see our friends at Fashionising.com compare two campaigns – they are spot on, perhaps the best blog within the fashion industry, definitely the best blog within the fashion industry in terms of journalistic acumen.

Eniko Mihalik was recently photographed by Max Farago for the pre-fall 2011 Bergdorf Goodman catalogue and now, Tania is raising the question “Who used Eniko Beter?”

Saks or Bergdorf?

There are some hits in this Bergdorf Goodman fall 2011 campaign. Hits like a paisley Albeta Ferretti number that gracefully dusts the shoulder blade; a Vince feathery fur coat paired with chocolate brown lambskin leggings and elegant kitten heels; and a Burberry Prorsum pantsuit in green Donegal tweed that, particularly when paired with bold red lips and curls, looks like it could be a ’70s update on a Second World War uniform.

At other times those same curls are a little too much, and the styling edges gently across the line between sophisticated and dowdy. Eniko Mihalik can do youthful glamour, can do sex, qualities that are a little wasted on looks Bergdorf Goodman is seemingly selling to a more reserved clientele. In the department store wars, Saks put Eniko to better use. – Tania