Stella McCartney Expands ecommerce, Launches iPad App

Stella McCartney Expands ecommerce, Launches Second Issue of iPad App and Previews New Ad Campaign

Today Stella McCartney announces the expansion of her ecommerce business to 28 additional European countries on top of the US and UK; France, Germany, Italy, Spain, Austria, Belgium, Portugal, Netherlands, Switzerland, Denmark, Ireland, Finland, Norway, Sweden, Bulgaria, Cyprus, Estonia, Greece, Latvia, Lithuania, Luxemburg, Malta, Poland, Czech Republic, Romania, Slovakia, Slovenia and Hungary; on which is now previewing the new Winter 2011 Stella McCartney ad campaign shot by Mert Alas and Marcus Piggott featuring Natalia Vodianova. Also available to download today is the second issue of the Stella McCartney iPad App on iTunes.

The online shop, which recently re-launched in the US and the UK last fall, aims to enhance the digital retail experience with improved customer interaction and special retail functions such as “Reserve in store,” that enables the user to reserve an item online and pick up at a store location of their choice. All online orders are beautifully gift packaged for the shopper’s convenience. Free standard shipping and returns are offered to all customers. Additionally, the in-store “Private Wardrobing” service, a personalized concierge style in store service; is available to book online.

The new App features an edition of Stella’s World where you can browse through news, photos and videos about the brand. A gallery of images from the recently launched “Linda McCartney, a life in Photographs” book by Taschen personally selected by Stella are available for viewing. A behind the scenes documentation of British Olympiads from the latest Team GB ad campaign shot by Jacob Sutton. A first glimpse backstage at the Winter 2011 show in Paris, a sneak preview of the Spring 2012 collection presented in New York this summer, a making of video of this year’s MET Gala dresses and new playful interactive functions.

Shopping on is now available in 30 countries worldwide. The browsing experience of the website will be compatible on the iPad App and for the first time shoppable in September.