Incase and Ace Hotel Create Capsule Collection for Fall 2011
by Daniel Haim
Incase debuts its latest collaboration with Ace Hotel, releasing a capsule collection of travel and technology accessories for Fall 2011. Inspired by classic flight jackets, the five-piece collection includes a Duffel Bag, Shoulder Bag, 15” Sleeve, Portfolio for iPad 2 and Snap Case for iPhone 4.
“Incase knows travel, so they’re a natural partner for us,” says Alex Calderwood, co-founder of Ace Hotel. “This collection is the result of another great tandem effort, integrating Ace’s design sensibility with Incase’s expertise.”
Designed for those who appreciate the virtues of both the digital and the analogue, the Incase for Ace Hotel Collection protects personal technology with classic time-tested materials. Constructed of durable Martexin Original Wax textiles, the items in the collection have a seasoned character designed to age expressively. Oversized zippers, satin-finish seatbelt webbing straps and a pop of orange in the interior complement a look reminiscent of vintage military-issue gear.
Evincing Ace’s rustic urban aesthetic and Incase’s minimalist approach, the collection embodies the marriage of industrial design and reliable functionality.
“Working with Ace Hotel has been a fantastic experience that has allowed us to bring together two distinct points of view in one collection,” says Damon Way, Incase Chief Brand Officer. “We’re excited to align our brands through this collection and bring Incase to unique travel destinations and the culturally progressive individuals that frequent Ace Hotels.”
The Incase for Ace Hotel Collection is exclusive to Ace Hotel New York through September with availability to follow at all Ace Hotel locations and goincase.com in October. To learn more, visit goincase.com/acehotel, which features a video interview with Ace Hotel co-founder Alex Calderwood where he discusses Ace’s unique design aesthetic and how it informed the direction of the collaboration.