Giorgio Armani Launches The New Armani.com!
by Daniel Haim
Giorgio Armani is pleased to announce the launch of the new Armani.com website, opening today, Thursday October 6th. This significant project marks the arrival of a major online flagship store, where it will be possible to explore and purchase from five of the Group’s brands.
Furthermore, Armani.com will include editorial content that will be renewed on a weekly basis – always with a new “cover story” – to keep visitors up to date with the world of Armani. The launch of the site will feature an exclusive video of Rihanna, the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/12 advertising campaigns.
This is the latest significant move by the Armani Group to strengthen and develop its presence on the Web. It all began back in 2000, in the USA, with the launch of the first online AX store, followed in 2007 by the launch, again in America, of Emporio Armani online; this opened in Europe the following year. After the launch in 2010 of the first online flagship store for the Chinese market, the time has now come for Armani.com to welcome visitors from all over the world and give them the opportunity to acquire clothes and accessories for men and women from the Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior lines at a single shopping destination.
The new site adopts a logical and straightforward approach that is rich in content and opportunities. Navigation is simple and intuitive: just a click from the home page leads to individual virtual boutiques, dedicated to the separate brands, where choosing one’s preferred clothes and accessories is simplicity itself. The purchasing process concludes with a look at a customer’s unique virtual “shopping bag” and immediate check out.
Armani.com is supported by YOOX Group, the Armani Group’s global partner for e-commerce, and will be immediately active in 32 countries, in Europe, the United States and Japan, and in 4 languages (Italian, English, French and Japanese). And naturally the site will offer optimum access to iPhone, iPad and Android users. As from 20th October 2011 Armani.com will extend its presence in China with the launch of Armani.cn.
The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,300 direct employees and 12 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. The exclusive distribution network of the Group comprises 650 stores worldwide (directly owned and freestanding, third-party-run stores), 87 Giorgio Armani boutiques, 2 Giorgio Armani Accessori boutiques, 196 Emporio Armani stores, 33 Armani Collezioni stores, 202 A/X Armani Exchange stores, 21 AJ Armani Jeans stores, 12 Armani Junior stores and 29 Armani/Casa stores, in 46 countries.