Hublot unveils the Big Bang Ferrari for 20th anniversary of the first Ferrari in China
by Daniel Haim
To celebrate the legendary alliance between Hublot and Ferrari, Hublot is proud to unveil the first genuine Ferrari-Stamped Hublot watch – a pure collectors’ item of just 20 pieces – in reference to the 20th anniversary of the first Ferrari in China: the Big Bang Chrono Tourbillon Ferrari. It is also a sort of special preview – in exclusivity in China – for the new Ferrari-stamped watch series that will be unveiled by Hublot at the 2012 Basel Fair.
Hublot announced, at this year’s Guangzhou International Auto Show, that the brand has become the watchmaking partner of Ferrari. This is no simple agreement for creating a tie-in product, for licensing or sponsorship. It is a comprehensive agreement covering the full range of activities in terms of brand image and commercial activities including “Official Watch” of Ferrari, “Official Timekeeper” of Ferrari, “Official Timekeeper” of Scuderia Ferrari, “Official Watch” of Scuderia Ferrari, “Official Timekeeper” of the Ferrari Challenge, and partners in Ferrari special events with which Hublot will be closely associated.