84th Academy Awards Trailer Launches January 6h, 2012
by Daniel Haim
(PRESS RELEASE) – The Academy of Motion Picture Arts and Sciences has produced its trailer for the 84th Academy Awards in conjunction with Funny Or Die. The trailer features host Billy Crystal and celebrity cameo appearances by Robin Williams, Josh Duhamel, Megan Fox, William Fichtner and Vinnie Jones.
“We wanted to try something a little bit different this year instead of a traditional, clip-based piece,” said Academy Chief Marketing Officer Christina Kounelias. “The trailer has a fun twist that conveys how excited everyone is to have Billy back.”
Crystal has one of the most distinguished track records of any host in Oscar® history. His upcoming appearance will mark his ninth turn hosting the Academy Awards. The enthusiastic response to the announcement of his return was the inspiration for the trailer.
“Our team had a great time working with the Academy and joining forces with Billy again,” said Mike Farah, Funny Or Die’s president of production. “We think the trailer really speaks to the excitement around this year’s Oscars®, and Funny Or Die was honored to be a part of it.”
The trailer will have a one-month run in more than 2,000 theaters beginning January 6 and can be viewed online at Oscars.org/trailer.
Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.