Banana Republic and Trina Turk
by Daniel Haim
Banana Republic and Trina Turk are proud to announce the debut of the Banana Republic Trina Turk Collection – a limited-edition capsule featuring chic summer essentials inspired by the southern California lifestyle.
“I find myself continually inspired by the cool, modern vibe of southern California and I wanted to bring that spirit to Banana Republic’s summer collection,” says Simon Kneen, Creative Director. “Trina’s signature prints are beloved and embody the aspirational Palm Springs lifestyle, so she was a natural partner for Banana Republic’s capsule collection this Summer.”
A true reflection of the sophisticated ease of summer, the Banana Republic Trina Turk Collection will bring a harmonious fusion of Trina Turk’s distinctive resort inspired aesthetic, translated through the Banana Republic lens of effortless modernity and noticeable quality. The nearly 60-piece collection of women’s apparel and accessories features an array of summer must-haves in iconic Trina Turk prints re-imagined in this exclusive capsule of collaborative designs. From flirty dresses to printed swim separates and plush beach towels, items are perfect for the warm days ahead and will help Banana Republic customers effortlessly transition from deskside to poolside and everywhere in-between.
“When we began working together on the collaboration, Simon and I decided early on that the Palm Springs ‘cocktails by the pool’ lifestyle would be our key inspiration for the colors, styles, and prints,” says Turk. “I’m excited to offer this collection of colorful, covetable and unique pieces to Banana Republic customers for summer 2012.”
The Banana Republic Trina Turk Collection will be featured in Banana Republic’s June advertising campaign, which will appear in select print, online, direct mail and in store.