Giorgio Armani Opens a New Armani/Casa Store in Miami
by Daniel Haim
Giorgio Armani is pleased to announce the opening of the first Armani/Casa store in Miami, at 10 N.E. 39th Street in the Design District. Opening April 11, 2012 this is the third Armani/Casa store in the United States.
The underlying concept behind the Armani/Casa Miami store (340 square meters) is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics – for both day and night zones – carefully selected for their compatibility in terms of shape, material and color, and all displayed within a bright but softly-lit environment. Around the entire perimeter and within the space itself, panels have been created in order to subdivide the displays. These comprise two slim, glossy, metal structures that feature two panels in bronze-colored honeycomb polycarbonate on each side. Other technical aspects of the display are as follows: the display system for accessories consists of clear glass shelves supported by poles of full length, finished in glossy black lacquer and vinyl tatami has been placed over the existing floor.
Armani/Casa, the home furnishings collection by Giorgio Armani, was launched in the year 2000 at its first store at Armani/Manzoni 31 in Milan. On the occasion of Salone del Mobile 2010 Armani/Casa opened its largest store in the world at Via Sant’Andrea 9 in Milan. Armani/Casa now has 67 dedicated point of sales in 45 countries, comprising 29 single brand stores and 38 shop-in-shops. Giorgio Armani’s objective was to bring his philosophy of style to the world of home interiors, and in so doing create the complete concept of an Armani lifestyle. The Armani/Casa collection is multi-faceted and offers a complete environment. There are items of furniture, tableware, decorative accessories, fabrics, ornaments, lighting, as well as original ideas for the bathroom and the kitchen. In addition, Armani/Casa also offers an exclusive interior design service in each store providing “made to measure” solutions for private clients and property developers.