Jason Wu’s New Line Shows the “other side” of himself.

Jason Wu and Lindsey Wixson, Spring 2012

Jason Wu wanted his new lower-priced line to be “feminine and girly”.

The designer is launching a lower-priced collection Miss Wu with department store Nordstrom in January. He has described the ways it will differ from his high-end line.

“Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself,” he said. “I always see Jason Wu the collection as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am – slightly more downtown, and with a more relaxed attitude.”

The new line is inspired by the ’60s and includes 40 pieces, ranging from shift dresses and A-line dresses to flowery skirts and jackets with bow detailing.

“Those girls had that certain something-something that really felt right for the image of this girl,” Jason told WWD, when talking about how Jane Birkin and Marianne Faithfull inspire him.

“One thing that is rare in the contemporary market is more feminine, girlier clothes. It tends to be more hard-edged, or too young. I felt this is something that brings a little bit of softness.”

Prices start at $195 and rise to $795.