Kate Moss in Rag & Bone’s Debut Print Advertising Campaign

Kate Moss sports barely-there make-up in Rag & Bone’s first print adverts.

Kate Moss appears in Rag & Bone’s debut print advertising campaign.

Designers David Neville and Marcus Wainwright have previously shunned print pictures, but chose the iconic supermodel to front their first campaign.

Kate was shot by photographer Craig McDean on the streets of London. She sports natural make-up and her trademark messed-up hair and is seen wearing black shorts over fine fishnet tights in one shot, teamed with a paisley jacket and giant fur gilet.

“Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage,” David explained.

The two designers are from the UK but the started work on their label in the US.

In another shot, Kate is leaning against a wall dressed in a beautifully cut black jacket with leather lapel, simple white top and leather-look shorts.

“It wasn’t in a studio; it was just them on a derelict London street – Kate with minimal make-up, and Craig with a handheld camera and natural light,” Marcus said.

The campaign will feature in the September issues of fashion magazines.