Untitled, A Fashion Editorial by Hervé Coutin

by Daniel Haim

While its former designer grounds in the shade, a group of designers are now at the head of the famous Maison Martin Margiela, their identities are carefully kept secret. Now that the brand belongs to the Renzo Rosso group, the mysterious designers had to head into a more commercial, less conceptual direction. And that’s what they did perfectly with their Fall/Winter Ready-To-Wear 2012/2013 collection. The designer added day-wear consciousness to Margiela’s imaginary attitude. Styled by Eric Waroll, edited by Daniel Haim and photographed by Hervé Coutin, this new fashion editorial contains some of the codes of Maison Martin Margiela: the mystery, the “factory” touch, the disguised simplicity–these are the elements that make this editorial special, just like the aura exuding from each collection of Maison Martin Margiela.