Lanvin

Lanvin’s 82-year-old model didn’t smile when shooting Lavin’s new campaign, so people thought she was “mad”.

In hi-tech felt and sculptural rubber, the Lanvin woman for Fall 2012 rises like a living sketch, armed with the power of desire.

After the recent debut of its 2012 Sunglasses Collection, Lanvin is pleased to present its first eyewear optical collection in partnership with the De Rigo Group, under the creative guidance of the imaginative Alber Elbaz.

Alber Elbaz‘s grip and understanding of Lanvin‘s legacy has been so thorough it’s hard to imagine a time when he was not creative director of the house. He’s truly captured the moment. See the entire Pre Fall 2012 collection right here.

What you have to love most about Alber Elbaz’s time at Lanvin, is its evident selflessness. The design is always about improving “the house” and hardly ever about personal branding or celebrity. It’s refreshing to say the least.

Iselin Steiro and Kinga Rajzak photographed by the one and only Steven Meisel for Lanvin’s Spring 2011 campaign. Check out the photographs below.