Versace

There was definitely a younger, more carefree side of the Versace woman this season, a generous step away from the dark deviant we saw last season. This was the type of bohemian girl that parties at Coachella and takes movie worthy, cross-country road trips with her girlfriends, evanescent and free.

After the explosive success of Versace for H&M and the welcome return to couture form with Atelier Versace, it appears Donatella’s newfound creative impetus has staked fertile ground in the ready-to-wear line, making for a fresh and spirited Versace girl, but one whose inherent carnality is always close at hand.

The biggest head-scratching factor here has to be the hardcore secrecy borne out of this second, and already inferior, collection. Seriously, what’s the big deal? They both know it’s going to sell out anyway.

Henrietta Hellberg and Alexander Johansson show off the stunning collaboration between Versace and H&M, for a fashion editorial featured in Rodeo Magazine, which was shot by photographer Tobias Lundkvist.

When H&M announced earlier this year that Versace would be its next collaborative brand, the bloggers, the pundits, the fans – everyone took to the net in a giddy frenzy that refused to fizzle out and came to a major head last night at the fete to end all fetes at NYC’s Pier 57. Well, not Pier 57, but ‘Versace Hall’ as it was not just dubbed, but entirely transformed, for the star-studded occasion.

It was the perfect evening, so glamorous and special. I loved celebrating the launch of Versace for H&M here in New York, an iconic city in which to showcase this iconic collection. Now I cannot wait for it to finally reach stores and be available to the world – Donatella Versace

Versace’s men’s collection for H&M is a mix of slick tailoring and pieces of extravagant pattern. Suit jackets and trousers come in either black or pink, while a black tuxedo jacket has metallic tip trims on its pockets, and shirts have metallic wing-tips on the collars.

Versace has revisited some of its most famous prints, which for women are used on pieces such as dresses, short pleat skirts, velvet bomber jackets, leggings and jeans.

Versace’s fall 2011 campaign is dramatic, luxurious and elegant, titled Fire and Ice. Shot by Mert Alas and Marcus Piggott, and featuring model Saskia de Brauw.